Guileless

The End of Marketing Crap

Would you like to be able to see through corporate and government messaging?

Are you tired of tricks and games?

Do you waste too much of your life shopping?

Then you need Guileless.

Guileless is about leveraging collective knowledge and experience to enable fast and good decisions free from manipulation.

The strategy is to spearhead an open1 directory of products with reviews, and a user trust network. And use fancy math to combine all this information to give personalized recommendations based on individual preferences.

How could we do this?

Open1 Reviews and Product Directories

Trust Network

Collaborative Filtering

Privacy

Cost

Do you want this?

Yes
(Number of people who click the button is used for gauging interest in the project. Your response is anonymous2. Thanks for the feedback!)

1Some people may be intersted to know the exact meaning of "open" in the context of user contributions. A priority for Guileless is to create a safe and pure haven free from manipulation. If any anyone can contribute to the directory, reviews, or trust network without cost, the information could soon be polluted with spam and fake accounts and incentivized reviews. A key strategy to defend against this could be to make such "information pollutants" uneconomical by requiring a monetary cost to participate or contribute. To be effective the cost need not go towards Guileless - it could, for example, be applied to a competitor or a humanitarian charity and still be effective at reducing the manipulative burden. All this is to say that while access to user data may be free, contributing may not. Also, licensing may be such that any competitors to Guileless who leverage the open contributions may be required to license their users' contributions in a similar fashion.

2Anonymous cookies (with a random session id) and javascript are used in the background to connect page requests, page views 10 seconds or longer, and "yes" clicks with the same visitor. You are not otherwise tracked. You can control/delete cookies with your browser if you find this connection objectionable. Your IP address is not logged unless there is an error.

Photo credit: Liza Summer. The woman in the photo does not endorse Guileless.